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Video marketing has become the #1 way for professionals to influence and engage their audience. Using video content in your company’s marketing its a necessary piece to the puzzle that could determine the success of your business, product, or brand. Video is more likely to influence an audience in search, on social media, and on a website.

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These stats prove the power of video content:

  1. Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital)

  2. One minute of video is worth 1.8 million words. (Forrester Research)

  3.  57% of consumers say that videos gives them more confidence and trust towards the business. (Animoto)

  4. The Average user spends 16 minutes and 49 seconds a month watching online video ads. (ComScore)

  5. 80% of consumers say a video showing how a product or service works is important when learning about the company. (Animoto)

  6. Youtube has become the 2nd largest search engine – bigger than Bing, Yahoo, Ask, and AOL combined. (Etail Insights)

  7. Video search results have a 41% higher click-through than plain text results. (Animoto)

  8. 70% of marketers consider customer testimonials, explainer tutorial videos, and demonstration videos the most effective types of video content used. (Asend2)

  9. Your website is 50 times more likely to appear on the first page of a search engines results page if it includes video. (Forrester Research)

  10. Online video accounts for 75% of mobile traffic. (Cisco)

  11. People stay 2 minutes longer on your site or page if you have video content. (ComScore)